Wednesday, April 9, 2014

LuckyFABB Recap

Oh my. Where to begin with a LuckyFABB recap? I guess I can first start by saying this is what I wore for Saturday brunch and that becoming roommates with Jenn and Stesha was simply meant to be. Really. It was the "universe" took over kind of deal. None of us planned on staying together. We all had other original plans with sleeping arrangements and accommodations. Literally a week or two before LuckyFABB we all wound up together. I could tell you how it all went down, but that's a whole other blog post. Let's just say fate stepped in. Shall we begin?

Old Navy Gingham Top (options here and here) // Forever 21 Faux Leather Pleated Skirt (option here and here) // Forever 21 Booties // Quilted Bag from Marshall's (option here and here) // Forever 21 Necklace // Michael Kors Watch c/o The Jeweler's Wife // Lilac Bijoux Bow Bangle c/o (option here and here) // Wrenn Jewelry Ring c/o

I flew into LAX on Thursday evening and took a cab straight to the SLS Beverly Hills where the LuckyFABB conference took place and our home for two nights. I anxiously knocked on room #303 for Jenn to answer. I had never met her in real life and quite frankly didn't even know her last name. Crazy, right? She swung open the door and we immediately embraced in a full on non-awkward hug. "OMG!" "It's so good to finally meet you!" "I can't believe we are here!" "You look just like you do in your blog pictures!" "Let's go to the bar and have a cocktail!" That's pretty much how the first few minutes went down.

The SLS is KILLER! The decor is out of this world and the lobby bar was the most homey and coziest place ever! We hunkered down on the leather couches in front of a private fireplace and started our long overdue chat session. Stesha and Kacie arrived an hour later from an earlier event (I didn't fly in in time to attend). We sat there for a few hours just catching up, laughing, snacking and of course chatting about all things blogging. Stesha stayed with me last year for Texas Style Council and we have been buds for a few years. Meeting Kacie and Jenn in the flesh was a first. Both ladies were exactly how I expected them to be and what you see and read on their blogs are true to the core. Adore them both!

Friday morning came early. Believe it or not, three girls getting ready in one room with one bathroom went smoother than expected. We headed downstairs for a small breakfast buffet and a few photo opps. We all decided we needed to figure out the lighting of the photo booths because no filters were required!! Bloggers' dream. Eva Chen, Editor-in-Chief, of Lucky pretty much ran the morning show. She did a fabulous job of speaking, getting the conference started and her and Nicole Richie's chat session was so relaxed, real and candid. When Nicole came on stage I kind of got the chills. She is a fashion icon in my book and brought her true personality to the table. She mentioned that fanny packs were dope, wanted to start a restaurant called Nicki Fresh, gave some style tips, reminded us that our craft is a work in progress and that we should live and breathe it. Wise words. 

We also heard from Sophia Amuroso, founder of NastyGal. I literally want to be BFFs with her. To think that her glory all started with an eBay Vinatge shop blows my mind. Her rapid success in just seven years is a true testament to hard work and dreams coming true. This girl has ZERO regrets about her crazy and comical past (which she shared snip its of) and reminded us that if those "chapters" in her life didn't take place she wouldn't be where she was today. Again, wise words and ones to chew on. I can totally relate. 

After one big happy blogger family pow-wow, we had a quick lunch, then broke out into sessions that catered to our individual interests. My favorites were the insights I got from SEO and Personal Style. To keep this bog post to a minimum, I am not going to go through all my notes from the sessions. If you have any questions, let me know. I am happy to share some of the tips I took notes on. Besides the normal advice of ignoring haters, trolls and surrounding yourself with positive people, the personal style portion was enlightening. I did want to share a few tips on the SEO portion of blogging. It was insighful to learn a few tips on growing your traffic and making an SEO checklist.

1. Do not write in a robotic way. Sprinkle key words throughout your post. 
2. High engagement on your site (comments) will increase your SEO.
3. Write about new and relative content. Check out trending topics on Twitter and Facebook.
4. Set up an account with Google Keyword Planner or get a free trial with Word Tracker. 
5. Don't name your blog pictures 1, 2, 3, 4, etc. Give them key word names like "Floral and Stripe Pattern Mixing" " Silver Sequin Pencil Skirt" "Best Beauty Products for 2014". 
6. Make sure your site has a fast page upload with no broken links.
7. NEVER use "click here". Always name the product you want people to click on. 

After our sessions, we ended the day with a cocktail party and of course more photo opps in the booths. I mean, would you expect anything less? (left to right: Kacie, Amy, Lauren, Stesha and Jenn)
Friday evening we took blog outfit pics of one another (duh), made a mad dash to our room, did a quick change for dinner and hopped into a cab to Tortilla Republic (highly recommend) for dinner and cocktails with Glam Media. Thank you, Hallie for coordinating an amazing and memorable night! It was one a few of us will laugh about for years to come. Some moments just can't be documented in a blog post. Let's just say a handful of new inside jokes were compiled.

We ended our LuckyFABB escapade by attending a networking patio brunch, receiving an obscene swag bag that weighed at least thirty pounds, packing up our ransacked room and saying our sad farewells. I am still grinning from the weekend and am so thankful for this experience and trip. Meeting so many women with so much in common is heartwarming and humbling. We all work so hard at what we do, take pride in our sites and all hope that we get out what we put in. When I started my blog over two years ago I would have never imagined all the friends I would make or the memories that I would add to my life. Some days stressful and I want to give up, but opportunities like this past weekend make it all worth while. I don't even want to think about the day that my blogging book closes. 

P.S. "It's always more important to have an audience than it is to have followers." - Chriselle Lim

 **If you are linking up today, the only request is that you follow my blog with GFC or Bloglovin' and link back to it in your post. It's how weekly link ups work. Oh, and go meet some new friends! 
Linking up with The Pleated Poppy



Stesha said...

this is the best recap!!! Can we PLLLLLEASE go back to that weekend right now?! I miss you already! PS the pics looks amaze :)


Chelsea Oliver said...

Such a cute look! I love reading all the recaps from various bloggers and to see some familiar faces in your group pictures! Luckyfabb seems like the greatest time ever - glad you seemed to have a blast!


Anonymous said...

Love the gingham shirt and sandals! Great recap... all of you look fabulous!

Elegance and Mommyhood said...

First of all Shanna, you look gorgeous. Cute skirt, great shoes & bag. So cute & girly.

Secondly what a fun event and awesome recap. Great photos of you and all those lovely bloggers I follow. I am happy for you guys. =)

My pleasure linking up again. Check out my Fun Leather Outfit, today. =) Thanks and Happy Hump Day!!

jenn~the stylish housewife said...

Awwww, know how much I LOVE you. Reading your recap just brought THE biggest smile to my face. SO many inside jokes. SO much fun. SO many memories. #simmahdownnah

XOXO, Jenn
The Stylish Housewife

Content Director - Strong Female Leaders said...

Check out your super cute outfit! Love the mix of red with the gingham. The LuckyFabb event looks like fun. Wish I Was there.
Beauty Fashion Skin Care Blog -Girlie Blog Seattle | Casual Chic Style

Carly said...

I'm so sad you've been here twice and we haven't gotten to meet!!! The baby and work have taken all my free time :-( next year I'll be back at lucky fabb for sure!


Rachelle ( said...

This is such a great recap, I so wanted to go but didn't have anyone to room with. I will for sure try to make the one later this year. I read this post from beginning to end, awesome post and thank you ;)


Becky M said...

You are so sweet to share your trip with us! It looks like such a blast!

Charming Lucy said...

Although I would have totally been a fish out of water there, I would have loved to hear all of those speakers and meet those amazing bloggers!! What an amazing weekend!! Ok crazy question - what is SEO? When you tell me, I will probably kick myself for not knowing;) Susan

Nina Piccini said...

Looks like you had a blast! Loving this red leather skirt, too!

xo, Nina

Sheaffer {Pinterest Told Me To} said...

First of all, you looked GREAT at all your events! Well done!!!!! And it looked like you had an ABSOLUTE BLAST!!!!!!

Unknown said...

Love all the looks and pics! I would love to pick your brain about how LuckyFABB might differ from other blog conferences. This is the first year I thought about doing this one versus the others I have been to before.

Come link up at Whatcha Wearing Wednesday!

Unknown said...

Adore that skirt! Luck Fab looked like it was so much fun!


Kimberly said...

LOVE reading more about your time and seeing all the glad you were able to attend! :)

Carylee said...

Your outfit is adorable and sassy and the recap just made me so jealous! Not gonna lie! Sounds amazing and I can't wait to go to the next one! Thanks for hosting! Http://

Ashley said...

This sounds like an amazing experience! So glad you were able to go. I do have to disagree with Nicole Richie about those fanny packs...ahh!! I remember SJP wearing one on SATC and it was the only thing I disagreed with her about (fashion wise) :)

Your silver skirt in the last picture is AMAZING!!!! You looked beautiful in every picture.

Jo-Lynne Shane said...

That sounds like so so much fun!! Every year I say I want to go to this conference. Hopefully next year....

Unknown said...

I am loving this combo of the gingham and that absolutely perfect skirt! You look gorgeous! Love this recap - I'm so glad you had such an amazing time! Although with this bunch of girls I don't know how you couldn't!

The Style Storm said...

Looks like so much fun! Love those heels!

The Style Storm
<3, Christina

Dhruvi said...

LOVE both your outfits & this is such a great recap! PS - I wore a gingham shirt & a burgundy faux leather skirt to LuckyFABB last year too!! How crazy is that!

Stilettos & Sequins

Unknown said...

I'm so sad that I didn't get to see you at the Brunch! I love the gingham shirt paired with the pleated leather skirt! Lucky Fabb went by wayyyy to fast! It was such an incredible experience! I did learn a lot and I too made some really great friends! It's amazing what blogging can open you up to!

xo, Erica
Casually Styled

Nicole said...

Loved all your outfits from LuckyFABB, but my favorite is this skirt/button down shirt combo. The colors are great - the shoes are AMAZING. And you look just as beautiful as ever. My day gets so much better when I open up your blog. Please never close the blogging book!!!!! =) Happy Wednesday, my friend. I NEED to meet you - you are just wonderful. =)(I think I seem stockerish, lol)

SMD @ lifeaccordingtosteph said...

Great tips, thanks for sharing!

I'm glad you ladies had a great time. You all looked fabulous.

Unknown said...

LOVE this! And you!! You deserve every little bit of success!! I have still been reading just not the best comment-er!

Gina Daily said...

Thank you SO MUCH for the fab recap and the great SEO tips! I'm sure this post took quite a bit of time to compose and it is much appreciated! I learned a lot and got to live vicariously through you a little! :)
On the Daily Express

Rebecca said...

Wow that sure was a fab event with you & the other great bloggers linking up in real life....thanks for sharing that plus those tips with us. And how cute are your outfits!!


Amy said...

Oh my goodness, I am so jealous! It looks and sounds like you had an amazing time! And this outfit is adorable!

xo Amy

susan jakovina said...

Loved this Shanna. The way you wrote it made me feel like I was there! Sounds like just an awesome time.

Unknown said...

Nicole Richie is EVERYTHING, so amazing you got to see her speak! I love Sophia and look forward to reading her book that comes out in May! Thank you for sharing some of what you learned there! I hope to attend their event in NYC in the Fall!

Jasmin daily said...

Aren't you just the cutest! I am loving this skirt and gingham top!


TheTinyHeart said...

Oh Lucky FABB looks like it was so much fun! I'm hoping to attend this year in NYC. And we really are purse twins :)

The Tiny Heart

Unknown said...

You're so fabb... pun intended!

Shira said...

Love this look Shanna! That skirt is amazing!

Unknown said...

How exciting! I wish I could have gone, well let's be honest I wish I also would have made it to Go Blog Social! One day I will make it to a blog conference :) Sounds like you learned a lot about SEO! I have a huge interest in it (since I do it as part of my full-time job) but just to see some of the various things that I can do for my blog in comparison for my company! Gotta love SEO it is my number one driver of traffic!

Unknown said...

Looks like you ladies had a blast!!!!! Some of my favourite bloggers all together!!!!! Gosh I wish i could have gone.

THanks for the link up.


Ally said...

Great recap!! Sounds like an amazing event and really loveeee that leather skirt :)

Laura said...

Looks like a wonderful time! You look absolutely stunning in all of the photos. So many beautiful girls. :) It's great to see so many smiling faces together.


Laura B said...

LOVE this gingham and leather look! Pinning! :)

Amanda @ A Good Hue said...

Such a cute outfit, I'm glad you had an amazing time! I spotted you across the way at the brunch-- the red skirt + gingham stands out!

Unknown said...

Glad you had such a great time! I am hoping that I will be able to attend one of these days.


Anonymous said...

I love your red skirt - very cute:) It sounds like you had a great time at LuckyFABB! How fun!

Sarah Tucker said...

LOVE this! Hopefully I can join next year! Best recap ever!

Shannon Rice said...

That skirt is absolutely gorgeous and such a great color! Sounds like LuckyFABB was a great time!

Clothes & Quotes

Stylishly in love said...

Thanks for sharing all these great pictures. I need to go next year.


Adri Lately said...

I loved your recap on Lucky Fabb even though I was there. I think your SEO notes are spot on too! And how cute is your outfit!
xo Adri

All That Glitters said...

I love the outfit, and I am super jealous you all got to hang out! Looks like you had a blast!

Sandy a la Mode said...

awww the event looks like it was soo much fuN! i want to go sometime!!

Sandy a la Mode

Why Girls Are Weird said...

You look fantastic, I love your skirt!

Unknown said...

Your recap is perfect! It was like I got relive the weekend all over again :)

Unknown said...

I love everything about this post Shanna. It goes without saying that you look uber cute :) adore that shirt with the pretty skirt and the shoes are amazing!! More importantly though I LOVED reading about your experiences at the LuckyFABB. The pics are great, sounds like you had a great time and I seriously want to see what's in that swag bag haha :-)) I appreciate the tips you got and shared, wish you shared more as they are very helpful! When my kiddos are older and I have freedom to actually go to these amazing events you are one of the first people I want to meet in person! Your warmness really comes through all your posts! XOXO, Elif @ Theboxqueen

Darcy said...

This is so awesome, Shanna!! I hope one day I can attend. It sounds like you really learned a lot and had fun. Thanks for sharing some of the tips you learned with us!!

Niki {Glossy Blonde} said...

It sounds like so much fun and what great advice! I really need to get my butt there! Maybe to the NYC one this fall!

Caroline said...

Um, HELLO gorgeous ladies! :) Seriously sounds like the best time... happy that you were able to learn lots while glamming it up with bloggy friends! Really sounds like an all around fun conference!

Nikki said...

OMG it sounds like you had the best time!! I am dying to go to the one in the fall. And I love your outfits you wore.


Leaving the Corner & Dipping My Toes said...

It definitely looks like you girls had such a blast, I really need to look more into blog conferences, an amazing time to meet other bloggers and learn new stuff.

I would love to hear what other things you learned, if you are not going to post about it, do you mind if I email you?


Unknown said...

looks like you had so much fun! I would love to get to a LuckyFABB conference sometime. great photos & outfits from all you ladies


Head to Toe Chic said...

LOVED your recap! Sounds like it was so much fun. And those shoes!!!! I need them!


Straight A Style said...

Your outfits have seriously been so fantastic lately! I loved seeing you in People Style Watch. Lucky Fabb looks fun! Thanks for hosting the link up.

xx, Amy Ann
The Real Arnolds

Rachel said...

So jealous- looks like you had a ton of fun and got to meet so many great fashion bloggers!

Unknown said...

It looks like you all had such an amazing time! Love the photos :)

OccasionallyAJ said...

Sounds like you had an amazing time and met some awesome people! And I am super obsessed with those shoes...if only the heel were a little shorter so I could wear them! (I tried on heels that were that tall before and seriously fell over)


Rachel Zimm said...

Sounds like a wonderful time!
I feel like I need some gingham now!! :)

Laura B @ Walking in Memphis in High Heels said...

Love this outfit so much! I will take every piece. Thank you very much! ; )

Mz Savvy Style said...

Great recap! I hoping to attend Lucky Fabb next time!

Katie Did What said...

Awww what a fun experience! Love the pictures, and your outfit! <3


Because of Jackie said...

Oh, it sounds like you had the BEST time! I really liked how you detailed the event and the warmth you brought to this post, I feel like I went and experienced it, too;) P.S. LOVING that quote at the bottom, it really makes me think!

Unknown said...

Such a fun read this was, Shanna! It had me grinning ear to ear. And, love the sweet little tips you shared with us, very helpful! I hope to attend a blogging event in the future too.

xo, Kylie Rae

Ashleigh Jean said...
This comment has been removed by the author.
Ashleigh Jean said...

Sounds like such an amazing time! Way too fun! And your outfit is wonderful, too!

xo, Ashleigh
Fashion in Flight

Chelsea Olivia said...

It sounds like you had such a great time! I was following your pics on Instagram :)

Ashleigh said...

You look gorgeous in all of your pics and it sounds like it was awesome. I'm so happy to have blogging in my life. It gets lonely when no one shares your passion. I would love to meet some of my blogger friends IRL!

دليلك للمعلوميات said...

ارشفة المواقع والمنتديات
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